BREAKING NEWS - Atlanta to Launch Inaugural Concours d’Elegance

Contact:  Deb Pollack, Media Relations
ATLANTA, Ga, August 16, 2016 

When Harry Krix and Bill Wallet, co-chairmen and co-founders of the Atlanta Concours d’Elegance decided their inaugural event, October 8 and 9 at the globally recognized Chateau Elan Winery and Resort in Braselton, would join the ranks of the premier east and west coast concours circuit, they also decided to open the doors to a program that felt like it already had five years under its belt, rather than being perceived as an introductory run. 

With an anticipated 170 vehicle entrants, 35 paid sponsors and 12 luxury manufacturers (offering to provide ride-and-drive opportunities to attendees), they were confident enough to name automotive authority and television commentator Keith Martin as Honorary Head Judge, bringing immediate national recognition to the regional event.

According to Martin, the magnitude of rare multi-million dollar collector and vintage classic automobiles set to be on hand for this first-time gathering, is a rarity in itself.  “But it isn’t just the significant amount of prior award-winning entrant vehicles that will be displayed that make this show so relevant,” said Martin. “This is a Concours that the general public will find fascinating, educational, and a whole lot of fun – from rare ‘Barn Finds,’ and non-judged highly-regarded car collections to an entire restoration corner, as well as food from six of the best local restaurants – it’s a weekend of firsts that have yet to hit the Atlanta scene.”

Krix noted Martin’s involvement provides a distinguished and credible leadership presence among the already outstanding judging panel, and additionally offers participants and attendees the chance to partake in roving interviews as well as fun educational sessions during various “what’s my car worth” -style on-site evaluations – a popular means for the audience to better understand condition, collectability and general market value.
While about 80 percent of the entrant vehicles have won awards in prior shows, the addition of cars from significant personal collections in the Southeast may be a stronger point of differentiation in creating a truly memorable weekend.  Substantial sightings are expected to include:

•    Five exceptional vehicles from the Harold Coker collection in Nashville, Tennessee with three original Thomas Flyer multi-cylinder vehicles from the early 1900s, including a 1912 roadster

•    Among numerous Barn Finds, a  pre-war seven-passenger 1932 Packard Phaeton — one of the last to exist

•    Several vintage customized cars from the Elliott Museum in Jensen Beach, Florida, including a  1914 Packard touring car and a 1920 Hudson,  each owned by  Italian opera singer Enrico Caruso (one of the most famous opera tenors in history)
In addition to the two days of vehicle showcases, technical sessions, sponsor displays and a wide variety of vendors, as well as elegant vehicles in numerous classes from the Brass Era to imported early 20th century sports cars, the weekend will benefit the Georgia Chapter of the Alzheimer’s Association with a dinner gala on Saturday evening, honoring pharmaceutical, technology and auto racing entrepreneur Don Panoz. The Honoree Gala will be held at Chateau Elan, 100 Rue Charlemagne, Braselton, Georgia , and will include an Exotic Car ‘Reverse Drawing’, featuring a custom Panoz GT Sports Car valued at more than $230,000.  Tickets for the Honoree Gala and the raffle are currently on sale and can be purchased via

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. It is the largest nonprofit funder of Alzheimer’s research. The Association’s mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Its vision is a world without Alzheimer’s. Visit or call 800-272-3900. Connect on Facebook and Twitter.
Founded by Co-Chariman Harry Krix, formerly with the famed Amelia Island Concours d’Elegance, and Co-Chairman and COO Bill Wallet, the Atlanta Concours d’Elegance is the first premier automotive event to grace the metropolitan Atlanta region and will include nearly 200 vintage and collectible entrant vehicles, as well as approximately 400 club and privateer automobiles on display.

Krix and Wallet are lifelong friends and business associates who joined together nearly five years ago to realize their dream of producing a major classic automobile show for the Atlanta community.

Throughout the weekend Chateau Elan’s winery will be open for tours and the spa to welcome guests for indulgent treatments. For more information see .


Chairman and founder of The Atlanta Concours d’Elegance,  Harry comes from a family of motorsports enthusiasts, bot


Bill headshot
Co-Chairman, Chief Operating Officer, and founder of The Atlanta Concours d’Elegance, Bill has been a car enthusiast his entire life owning and enjoying old classic cars and more modern Porshes, Mercedes, BMW’s and Jaguars.  His corporate career included  executive positions at major high tech corporations.  He has been a serial entrepreneur for the last 25 years.  Bill brings this experience and expertise to the management of the business side of The Atlanta Concours d’Elegance.

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