Happy Birthday Mustang - Part 2

You have probably read a variety of articles about the 50th birthday of the Mustang and that it happened at the World's Fair. But very few of these articles covered the details of the unveiling.

We did some digging and found a few items those articles missed, including some of the history of the 1964 -1965 World's Fair. The World's Fair was constructed on the site of Corona Park in Queens, NY, the same location as the even larger World's Fair of 1939.

"Peace Through Understanding"

Was the theme of the Fair. Although promoted as an educational experience, it was a grand showcase focused on the future, presented in a style you would expect in an Orlando-based theme park. But remember, it was 1964. Disney World was almost a decade away. Most of America had never experienced anything like it before. 

When you combine the showcase value of the Fair with the introduction of the Mustang, it is hard to imagine any future efforts to launch a new car could enjoy a similar venue or level of exposure.

"Good Morning Ladies and Gentlemen"
Source-Ford Motor Company
On April 13, 1964, more than 125 members of the media gathered at the Ford Pavilion to hear then-Ford Motor Company Vice President Lee Iacocca introduce the Mustang.

Click here to read Lee Iacocca's speech from that day.
Source-Ford Motor Company
Over 51 Million people attended the fair featuring almost every American company from pen manufacturers to auto companies. This fair was the first one that gave an average American interaction with computer equipment as many corporations demonstrated the use of mainframe computers, teletype machines, punch cards, and telephone modems in days before the internet and home computers were at everyone's disposal.
Source-Ford Motor Company
More About the World's Fair

We would be remiss to end the story of the fair here. If we have peaked your interest, here is a great article about the fair. Of course if you are more in the mood to watch, enjoy this six-part NBC TV Special from 1964 "A World's Fair Diary", with Edwin Newman.